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You have been invited to join the (Product here) Group…

December 3, 2008

Martin Courtney from WhatPC? has given me some food for thought about the social networking rush for CRM’s and other marketing tools to exploit this vast uncharted sea of online communities.

He raises some good points, the social networks of the web are vast, sprawling, barely contained user-created worlds.  Usually when a corporation decides to step in and sift around in an environment like that, it is never to the benefit of the users, and there are almost always unpleasant and unforseen side effects.  That’s not even considering the privacy issues.

Web-centric companies these days are a lot more knowledgeable than those who ruined my fun in past (oh, I’ve seen this happen) so I’m interested to see where they go with this.  Will their marketing be too intrusive?  How many online communities will be sacrifices in the experimentation?  Will these companies slowly and carefully integrate, doing their best not to step on any toes?

I’m curious and optimistic.  Here’s the article for you to mull over.

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