Vertical Response, most popular AppEx App, upgrades

March 6, 2008

Most popular AppExchange App gets a face lift.

For anyone who’s used Vertical Response it won’t come as a surprise that they are being touted as the most popular app on Salesforce.com’s AppExchange. Interesting, although also not a surprise is that they’ve grown 350% in the past year.

The app is easy to use, is fast, slick and generates results for users looking to run simple and effective email campaigns.

From the official release:

SAN FRANCISCO, CA–(Marketwire - March 4, 2008) - VerticalResponse, Inc. (www.verticalresponse.com) has long been the most popular application on Salesforce.com’s AppExchange and customers who access the self-service email marketing and direct mail services this way to create, manage and analyze their own direct marketing campaigns account for 13% of the growing VerticalResponse business.

Additional development further enhances the integration, further optimizing VerticalResponse’s leading marketing capabilities for the sales and marketing people at the core of Salesforce.com’s user base. VerticalResponse for AppExchange is immediately available for test drive and deployment at http://www.salesforce.com/appexchange.

(Editor’s note: VR advertises on this site in case you didn’t notice. I’m a big fan of their service regardless. Just pointing out that I have more than one reason for being biased on this one!)

Written by Adam Killam · Filed Under Salesforce.com News