Top 5 Marketing Uses for Salesforce.com

February 20, 2008

Use Salesforce.com to capture leads and generate a tasty ROI on your marketing investment. Here’s how:

Web to lead capture: capture leads from your website via lead capture forms.
Salesforce for Google Adwords integration: track what Pay-per-click campaigns, ad groups and keywords are actually leading to converted leads and ultimately closed deals by your sales team. Gives you a definite ROI on your marketing dollars
Email Marketing: segment your lists and use an email marketing integration such as Vertical Response to drive traffic, leads and sales.
Salesforce.com Campaigns: segment your lists, monitor and maximize marketing channels and determine ROI.
Lead scoring: Lead scoring: setup lead scoring rules in order to pass only the highest quality, ready-to-buy-leads to your sales team and leave leads that need development for nurturing by the marketing department. Pure genius.

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Written by Adam Killam · Filed Under Features

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