More data, accurate results, new offering from LucidEra

June 26, 2008

LucidEra is one of those Salesforce-participating companies out in the cloud that does something that I just irrationally enjoy, analytics.

What LucidEra has announced in it’s latest news release (that I somehow missed from yesterday!) is another offering from this company that’s closing the gap between marketing and sales. LucidEra Lead Insight provides an amazing depth of information on lead conversion, decay, salesperson performance and a whole plethora of other useful tidbits. This product may become one of those critical things in your company that you can use to show exactly how your sales force is doing day in day out, and track their success.

Considering my habits, I could expect to lose quite a few days plumbing the depths of Lead Insight gathering all sorts of strange correlations and curious trends…

“Hey CEO, when Todd in Sales comes in late on Tuesdays he always closes an account, how about we slash his tires Monday night before the big Templeton account meeting?”

The new product is called LucidEra Lead Insight, and you can check out the release here or the product here or maybe skip all that and go straight to the demo here.

Written by Michael · Filed Under Salesforce.com News