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Spotlight: Salesforce.com’s Robust User Group Community

January 11, 2008

A clear sign of success when evaluating any tech company is the community that springs up around it. In the span of a few short years, Salesforce.com has by and far built one of the most successful user communities I’ve had the good fortune of being involved in.

Salesforce currently has fifty-six user groups spanning four continents and thirteen countries. The groups are comprised of thousands of dedicated customers who meet regularly to learn best practices, network, meet Salesforce partners and invest time with like-minded people.

Since 2006 when I founded the Vancouver Salesforce.com User Group, I’ve watched the user community flourish and grow under the leadership of Salesforce staff such as Erika Kuhl and more recently Jeanine Thorpe. Two years later there’s no sign of things slowing down as our membership continues to grow and new groups continue to sprout up around the world.

From the Successforce User Group Blog:

“The goal of the salesforce.com user groups is to foster a community full of enthusiastic salesforce.com users, developers, partners and employees. This community is united with one common goal: Customer Success. The community meets online on blogs and discussion boards, and meets in real-life at various Club Events, City Tours, User Groups, and Executive Summits. What makes this program unique? It is run autonomously by customers FOR customers.”

If you’re not a part of the group in your area, I highly recommend dropping by the User Group Blog on Successforce.com to find a group near you. If you’re a customer looking to get more out of your Salesforce org, you will learn a ton from other members. If you’re a partner looking to get exposure to potential clients, this is the place for you.

One last tip: join the group and get to know the leader. Ask what you can do for them and find out if there’s anything they need help with. Speakers, sponsors and meeting locations are a few things that are always in demand. Enjoy!

Written by Adam Killam · Filed Under Features 

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