Salesforce.com Spring 2009 Released: Major New Features
February 10, 2009
Salesforce.com released the 28th generation of its on-demand CRM today: Spring 2009 edition is here!
In the past year alone, Salesforce.com has added 200+ features to its already robust platform. Spring 2009 does not disappoint with an additional 50 features being rolled out.
Among these features are two major upgrades involving service and sales. In the area of service, Salesforce looks to reduce costs for its customers by leveraging expertise taking place in the cloud. In the realm of sales, SFDC is taking things to the next level with a new level of collaboration between sales, marketing and customers.
The Service Cloud
Built on Force.com, the service cloud brings together Google, Amazon, Facebook and others to capture every conversation and leverage every community expert in the cloud in order to empower companies to deliver expertise to their clients regardless of location or device.
The Sales Cloud
- Opportunity Genius: OG connects various sales representatives so that companies can tap the collective wisdom of their sales teams to close more deals by giving reps access to best practices and the best knowledge to close each deal.
- Content Assembly: CA gives SFDC users the ability to use existing marketing collateral to construct new presentations within Salesforce.com. A simple drag and drop interface allows users to easily find the slides of information they need from one presentation and then drag and drop this information into a new presentation.
- Content Delivery: CD will streamline the delivery of video, audio, text and graphics by allowing users to send customers external links and view content outside of Salesforce.com. No more need to send large bulky files through email.
- Content Tracking: by delivering content via hyperlink, marketing users will be able to track who downloads their content so they can follow up immediately.
More on Spring 2009 to follow. Please post your thoughts on the Spring 2009 release to comments.
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The Content Delivery functionality caught me by surprise; maybe I hadn’t known of it earlier because it is in limited release.
Assuming it can be used to distribute software installers/patches it should patch a big missing piece of the service process as well as provide the same functionality that other vendors offer.