Salesforce, Google & Microsoft Mission Statements Critiqued
January 24, 2008
Billy Marshall, CEO of rPath posted an interesting breakdown of several tech company mission statements, including Salesforce.com.
Marshall notes that Salesforce does not put a lot of focus on an official mission statement per se (unlike Google and Microsoft) and goes on to critique a statement pulled from Salesforce CEO Marc Benoioff’s bio.
From the post:
“Salesforce.com – To create an on-demand information management service to replace traditional enterprise software technology [lifted from Benioff's bio as the company does not explicitly call out a mission anywhere on the website]. Like Google, this statement is specific and actionable (create an on-demand management service”). It also assumes that “replacing traditional enterprise software” is a benefit that is self-evident. Given the success of the company, this benefit assumption seems correct.”
See the full article here.
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