Sales Analytics: Forecasting Success Through Improved Data Visibility

June 25, 2008

A few weeks ago I posted a link to a Sales Analytics Survey by Aberdeen Research. Today the analyst, Peter Ostrow, was kind enough to send me an overview of some of his findings.

The conclusion:

“Sales analytics and forecasting tools, with their premise of both understanding the various data sets and predictive elements that color a sales forecast, hold the potential not only to close the knowledge gap between Best-in-Class and other companies regarding pipeline data, but to “raise the tide” of all organizations by providing more insightful, trustworthy forecasts that are accessed by all executive stakeholders within the enterprise. “

You can read the survey overview report here.

Written by dcunningham · Filed Under Features