Investment Bank ThinkEquity Chooses Salesforce and Force.com Platform

December 20, 2007

CRM Today reports on Think Equity’s latest move to begin using Salesforce.com as their CRM of choice. Not surprisingly TE has also chosen to develop custom applications on the force.com platform. Custom development is pretty common when it comes to large financial services firms due to the large number of disparate systems the industry tends to use.

If 2007 was the year SaaS broke into the main stream, then 2008 and subsequent years will be a time for companies big and small to merge legacy systems or replace them all together and to build their own custom applications on platforms such as force.com.

From CRM Today:

“Salesforce.com the market and technology leader in on-demand business services, today announced that ThinkEquity Partners LLC, a leading global growth investment bank, has joined 1,600 other financial services organizations standardizing on Salesforce for Financial Services. In addition to implementing salesforce.com’s industry leading on-demand CRM service to manage its diverse client base effectively across multiple business groups, the company used the Force.com platform to develop multiple custom solutions and to integrate with its publishing and sales commission system, resulting in a single interface for all its business needs.”

Continue reading the full article here.

Written by Adam Killam · Filed Under Salesforce.com News