Collective Media releases Salesforce.com integrated ad platform
March 25, 2008
Being a publisher of sorts I found this tidbit interesting: Collective Media has just released an ad platform that integrates with Salesforce.com. Apparently the platform “is tightly integrated with salesforce.com’s Salesforce application for sales pipeline data.”
From the official release:
“By making AMP available to publishers, we are really bucking the trend of technology companies turning into ad networks. We’re an ad network releasing a technology platform that gives publishers everything they need to create and manage their own network,” said Joe Apprendi, CEO of Collective Media.
See the official release here.
Personally, I’d like to learn more about the Salesforce integration as the release only touches on it. I will do some digging and let you know what I come up with. In the mean time, please toss and email my way if you know anyone at Collective who can give me a bit more detail.
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Adam,
Our product is called AMP (Ad Network Management Platform). AMP empowers brand name publishers to create and manage online vertical ad networks, as well as their owned and operated sites.
What we’ve done in the current version is connect with Salesforce to associate opportunity data with our ad delivery data and our own metadata. We then make that available via our user interface. Having used Salesforce for years now, I can tell you… it’s nice to have all the information in a place where I can slice and dice by data fields instantly without going through the usual Salesforce reports process, loading new web pages, etc.
This is how we’ve been running our business for well over a year, and one of the ways that our clients are taking advantage of their Salesforce data, DART data, and financial data all together in our AMP interface.
Andrew Q. Kraft
General Manager, Publisher Solutions
Collective Media