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The Salesforce.com Oracle Rivalry Continues

September 29, 2010

In the world of business, there is nothing quite like a little rivalry to keep things interesting. Oracle’s Larry Ellison and Salesforce’s Marc Benioff know this better than most. Salesforce used to be a minor blip on Oracle’s radar, but in the past few years, the Benioff and his cloud computing darling have garnered just enough buzz (and market share) to get Ellison a little fired up. At last week’s Oracle OpenWorld 2010, the two colleagues exchanged some friendly fire over their respective companies and the true meaning of cloud computing. (Apparently Ellison is OK with the concept now.)

This rivalry has gone on for quite some time and is reminiscent of the decade-long battle between Ellison and CRM pioneer Tom Siebel. That one ended with Oracle acquiring a battered Siebel. Can we expect a similar outcome from this more recent feud? Does Oracle need to own Salesforce to own the hosted CRM space?

Software Advice, a company that provides customer relationship management software reviews, wants your help in answering that question. Visit their blog and take the survey at the bottom.

Guest post by Lauren Carlson.

Written by admin · Filed Under Salesforce.com News