What’s in Store for Business Intelligence in 2009
December 8, 2008
Ken Rudin has published his annual predictions for the business intelligence industry. There are definitely lots of SaaS Clouds in his forecast. His predictions are:
- Cloud computing will cause a shift in the BI balance of power from IT to business users.
- Simplicity will be the driving mantra for both consumers and vendors of BI.
- The continued drive for simplicity will cause a shift towards prebuilt analytic solutions with best practices built in, and away from generic toolsets.
- Data interpretation will become a significant challenge for new BI users.
You can read and comment on the full post here.
Another willing convert… NBC!
December 5, 2008
Not much for me to say about this, but Salesforce has bagged another big contract in NBC Universal.
Market downturn! Stock markets crashing! CRM down $30!
Yet, still securing giant multimillion dollar contracts? The world economy is crashing and Salesforce is bucking that trend too, sheesh.
TMCNet has coverage!
You have been invited to join the (Product here) Group…
December 3, 2008
Martin Courtney from WhatPC? has given me some food for thought about the social networking rush for CRM’s and other marketing tools to exploit this vast uncharted sea of online communities.
He raises some good points, the social networks of the web are vast, sprawling, barely contained user-created worlds. Usually when a corporation decides to step in and sift around in an environment like that, it is never to the benefit of the users, and there are almost always unpleasant and unforseen side effects. That’s not even considering the privacy issues.
Web-centric companies these days are a lot more knowledgeable than those who ruined my fun in past (oh, I’ve seen this happen) so I’m interested to see where they go with this. Will their marketing be too intrusive? How many online communities will be sacrifices in the experimentation? Will these companies slowly and carefully integrate, doing their best not to step on any toes?
I’m curious and optimistic. Here’s the article for you to mull over.
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