2007: A SaaSy Year in Review

It’s that time of year again when many of us take some time to review the past year and look forward to the next. A favorite topic for many journalists in print and especially on the web is to either predict what the coming year will bring or give us a summary review of the past 12 months.

Larry Barret over at Earth Web has written one such review of 2007. The four page article discusses major changes that took place in 2007 for the Software-as-a-service industry, including highlights from Salesforce.com, Cisco, SAP and Microsoft.

“Salesforce.com during the year extended its lead in the sector. The company reported strong earnings, customer wins (including many wins against on-premise competitors) and the launch of its platform-as-a-service offering, Force.com, for developers to build and deliver any application they want, on demand.”

Just after I hit the publish button on the last post I spotted another well-written piece on 2007 by Erika Murphy of Ecommerce Times (nice name!).

Erika comments on how SaaS has come of age in the past year noting a few successes and failures in the space.

“Several years ago when Salesforce.com (NYSE: CRM) burst onto the CRM scene it was difficult to imagine how the upstart firm could make a dent in the space. At the time, the gorilla in the room was Siebel and the thought of an Internet-based application — an experimental delivery mode then — besting the deeply entrenched, feature-rich iconic CRM provider was laughable.

Indeed, Salesforce.com’s ad campaign from those days, which centered around taking on Siebel, drew more than a few smirks in the industry. Today, it is Marc Benioff, CEO and chairman of Salesforce.com who is laughing, all the way to the bank. Salesforce.com is now the company to beat in this space, while its erstwhile bette noire is merely one part of the Oracle (Nasdaq: ORCL) family.”

Salesforce Times

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